BOJAGI
Content
Copywriting/ Photography
Design
Art Direction/ Creative Direction/
Branding/ Visual Design
Copywriting/ Photography
Design
Art Direction/ Creative Direction/
Branding/ Visual Design
Bojagi is a concept one day pop-up offering homemade Korean traditional confectionery (한과/ Hangwa) . We wanted to deliver an experience that translated the personal nature and cultural significance of giving these handmade delicacies as gifts. The branding aims to feel organic and earthy, promising an experience that feels welcoming and meditative.
Branding
Logo
Assets
Photography
