FORTIFY

Content
Photography

Design
Art Direction/ Creative Direction/
Visual Design/ Copywriting/ UIUX

Misc
Pastry Chef

Team Members
Warren Lai, Monika Kiss, Kyle Trieu, Katrina Roth

Fortify is a vending machine, intended to be installed in university classrooms to combat the school shooting epidemic in the United States. Fortify assigns each student a set role in the case of an emergency, and vends necessary items to each student according to the role they have been assigned. However, these items are intentionally absurd and only effective by technicality, exposing the crux of the issue: the apathy and inaction of the federal government in making laws that protect students from this very real, very prominent risk.

Concept

Problem
The nature of school shootings have become increasingly corporatized, evident in monetized school shooting safety kits, a very simple fix to a much complex problem. This leads to an issue which leaves students vulernable due to a lack of protection from the government as well as lack of policy change.

Solution
From our research we decided to incorporate the heavily ironic portrayal of the occasion of “back to school” through its inherent connotations of excitement and anticipation reframed as preparation for unease and ominous disaster.

Create a classroom “safety” kit in the event of a school shooting according to four (4) different roles for each student to have:

1. Defense
2. Lockdown
3. Response
4. Aid

Components

1. Classroom Safety PSA Announcement (audio)