Info

︎ Ashley Kim


Index ︎︎︎

People
   ︎︎︎Wedding/ Engagement



Contact︎︎︎ Ashley.yj@gmail.com

Mark




Role
Product Design Consultant

Process + Methods
User Research
Prototyping
User Testing
Figma

Timeframe
6 months

First Mode (Digital Foundry)


Overview
First Mode is a creative engineering company that works with clients to deliver products and systems aiming towards a sustainable future. In a new initiative, FM has been recently working towards the implementation of a program that forwards the use of hydrogen, a less polluting and more sustainable energy source over diesel. To help drive customer engagement, they have been building a commercial development experience that visualizes simulation output to support mine site studies. They came to us to build a tool, both internal and customer facing, to help with the preliminary planning and implementation of this commercial development experience.

As this project is under NDA, please contact me and I would be happy to share more details! 


Project Scope


Build a tool, both internal and customer facing, that would help with the preliminary planning and implementation of the commercial development experience to help drive customer engagement.



Users

User Goals:
  • Excite users about impact of hydrogen solution
  • Inform what is the nuGen solution through data visualization
  • Personalize for different customers
  • Convert to solution and next steps

Reflections

This project challenged me a lot to tackle complexities of niche edge cases and solving ambiguous design problems, keeping in mind to design to set a foundation for a product that will scale to a much grander scope. As this was my first time building out a design system from scratch, I refine my ability to pay attention to all different use cases and providing extremely thorough documentation for the development team. Finally, I learned a lot about the holistic process of launching a product through cross-functional team collaboration and better understanding the needs of the teams outside of design as well as client/stakeholder interactions.